Save the Sale with
Live Exchanges and Refund to Gift Card
ZigZag’s new saving the sale technologies keep cash in the business; they provide retailers with another opportunity to get the product right and impress their customers, fostering loyalty in the process.
Not all returns are even returns…in a traditional sense. They may have just misread the sizing guide or normally order a different size with another retailer.
In this case, a convenient online exchanges option would completely save the sale and ensure the customer got what they originally wanted.
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ZigZag’s new Live Exchanges feature enables customers to instantly request a new item from the retailer's live inventory, in exchange for the return of the original.
ZigZag’s intelligent returns portal uses data that is already available – Price, Product and Stock Feeds – to recommend and facilitate an immediate exchange online.
How does it work?
Instead of ‘Return’, customers have the additional option to ‘Exchange’ the item.
Customers can exchange by price, size, colour, similar product or a variation of both.
Best of all, retailers remain in control, reviewing exchange requests in the ZigZag Admin Portal and receiving notifications in real time.
Why are Live Exchanges good for retailers?
By making it easier for shoppers to view real-time alternative product options, retailers increase the chance of ‘saving the sale’ and retaining valuable customer revenue.
By contributing to the overall satisfaction of shoppers, retailers demonstrate their attentiveness to their customers’ time, reducing the likelihood of them shopping elsewhere.
ZigZag’s Refund to Gift Card for Shopify innovation notifies you not to process the refund, instead issuing store credit through a digital gift card.
Refund to Gift Card ensures the sale stays within your business, therefore minimising the financial impact of returns and reducing fraud. The technology encourages repeat sales and allows consumers to get a much faster refund on their return, further driving loyalty.
How does it work?
After selecting 'Refund', customers are presented with either the option to get their refund back to their bank account or opt for a refund to gift card. Retailers can also set their returns policy to just offer a refund to gift card option.
Customers are then sent a digital gift card code via email and instructions for how to claim the credit online.
The entire process is branded with the retailer's logo and colour palette to provide a seamless experience for the customer.
You can also incentivise your customers to opt for a gift card refund by offering a small token of additional credit. Our research showed 68% of 26–35-year-olds would choose store credit for a 10% or 20% bonus.
Why is Refund to Gift Card ideal for retailers?
By guiding customers towards a refund via digital gift card, retailers can keep cash in their business and reduce returns related fraud or abuse.
It encourages repeat business as customers have no other choice but to shop again with the same retailer, and prevents them looking for alternative brands.
Refund to gift card has been shown to improve customer satisfaction with a more holistic experience/
